With four locations within the five boroughs, Upper 90 Soccer is New York’s premier soccer store.
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/pasted-image-2399x1215.jpg)
Identity
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/logo.png)
Extension
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/u90.png)
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![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/u90LI.png)
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/u90MAN.png)
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/U90Q.png)
Stationery
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/pasted-image-6380x2009.jpg)
Print Ads
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/newspaper-mockup-vol3-7.jpg)
Euro 2012: The Zone Identity and Retail Concept
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![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/319356_427683340608403_2055500454_n.jpg)
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/u90_7.jpg)
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Instore DJ for Adidas Activation
![](http://www.karlhudsonsport.us/wp-content/uploads/2017/03/IMG_9477.jpg)
To say that Karl understands soccer culture is a huge understatement. His designs fully complement the understanding of the game and more importantly, our customers…
Zac Rubin,
Owner,
Upper 90 Soccer
Client
Upper 90 Soccer
Length of Partnership
Since 2012
Deliverables
– Identity
– Branding
– Store Signage
– Campaign Creation
– Retail Concepts
– Art Direction
– Print Ads
– Digital
– Stationery